Pinterest information sheet

What is Pinterest?

Pinterest is a virtual pinboard. It allows you to organize (“pin”) and share images you find on the web (as well as upload your own images.) It is social because you may browse the pins and boards of other Pinterest users and copy (“repin”) those images. You can also follow other users.

Pinterest Info Sheet

What’s the big deal?

  • Currently responsible for driving more traffic than Google+, LinkedIn, and YouTube combined.
  • Retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in history.
  • Approximately 11 million registered users

Top corporate Pinterest boards:

Real Simple (34,517 followers),

  • HGTV (17,824 followers)
  • Nordstrom (9,886 followers)
  • West Elm (11,547 followers)
  • ModCloth (11,813 followers)
  • Whole Foods (14,217 followers),
  • Better Homes and Gardens (15,127 followers)
  • Kate Spade (16,371 followers)
  • Etsy (53,784 followers)

Pinterest Vocabulary

Pin:  A pin is an image (that represents a web link) saved to Pinterest. You can pin any image you see online, repin one another user has pinned, or upload your own images.

Board:  A board is a collection of pins. These are usually themed and users can have as many different boards as they like. Think of them like individual corkboards.

Pinning: The act of saving an image to one of your boards on Pinterest.

Repin: Pinning an image to one of your boards that was previously pinned by another user to one of their boards.

Pin it button: The tool Pinterest has created to make it easy to pin any image in your browser just by clicking a button.



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